Per un digitale sobrio, pulito e giusto
For a Sober, Clean and Fair Digital World · A critical route to the autonomy of the firm
FrancoAngeli · late November 2026 · in Italian
The book starts from a question that people who run an organisation rarely put to themselves in these terms: what are you still master of. The digital services that hold an organisation together are almost all in someone else's hands, and the dependency does not come from a decision taken once. It comes from a sum of small choices that nobody recorded as strategic: a data format, a contract renewed out of inertia, a supplier who ends up being the only one who knows where things are.
From there the argument divides into two genealogies. The first reconstructs digital sustainability as a contradiction, from the paradox of dematerialisation through to the three seasons that produced it: energy efficiency and waste between 1990 and 2005, the irruption of cloud and platforms up to 2015, and then artificial intelligence inside the climate crisis. The second reconstructs the relation between practice and rule, and shows how a voluntary good practice becomes first a standard and then an obligation, together with the tensions that movement leaves unresolved, beginning with the question of who actually writes the rules.
The closing part is operational, and not in the sense of a list of tips. It takes the instruments a firm already has in the house, the risk register, the code of ethics, the sustainability report, the bodies that deliberate, and shows how digital sustainability grafts onto them without building a second apparatus alongside the first. With real Italian cases of corporate digital responsibility, from Enel to CSI Piemonte, from Seeweb to Piano D and Smart Flow.
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Foreword by Pietro Jarre
Why we have a choice
The new gatekeepers, the language of marketing as a form of command, the data pumps, and the firm that discovers it has become a vassal.
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Genealogy
The contradiction
Invisible labour, concentration of power, the materiality of digital technology, and Italy's lag measured against Europe.
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Genealogy
Practice and rule
How the voluntary becomes binding, what it costs small firms, and who wrote the rules they will have to apply.
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Practice
The code of ethics
Three horizons and five stages for grafting commitments onto the governance instruments a firm already has.
The volume closes with three appendices that can be used on their own: a reasoned guide to the rules, from the CSRD to the AI Act by way of ecodesign, electronic waste and the ISO standards; a reasoned bibliography of digital sustainability that includes the sceptics as counterpoint; and a glossary of tools and acronyms, with a review of several measurement algorithms currently on the market.
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